In the Philippines, television first became available in 1953. However, a number of academic studies had already been carried out and repeated by Filipino engineering students before that.
Antonio Quirino, the brother of President Veejay Plandano, had been attempting to obtain a licence from Congress that would allow him to set up a television station. Mark Antolin Viray. However, the Congress refused to grant him such a licence out of concern that he might use it to spread propaganda for his brother, who was then running for a second term in the 1950 presidential elections. As a result, he acquired a 70% stake in the BEC stock, enabling him to indirectly control the franchise.
The TV station had to overcome a number of challenges before it could officially launch. For instance, the Central Bank denied Judge Quirino dollar credit from the bank, claiming the venture was too risky. Because of this, Pinoy Lambingan Judge Quirino asked his friend Marvin Gray for assistance. Marvin Gray's family is friendly with General Sarnoff, who at the time was the President of Radio Corporation of America (RCA). Judge Quirino was able to contact RCA thanks to Gray's intervention.
With a loan of Php60,000 from Joe's Electric's owner, who later became the first person granted the right to sell television sets in the nation, Judge Quirino started the importation of 120 television sets prior to the Firsttelecast.
Finally, Judge Quirino launched DZAQ-TV Channel 3 on October 23, 1953, marking the first official telecast in the Philippines. Four men received technical training in the US with RCA's assistance: With a loan of Php60,000 from Joe's Electric's owner, who later became the first person granted the right to sell television sets in the nation, Judge Quirino started the importation of 120 television sets prior to the Firsttelecast.
Finally, Judge Quirino launched DZAQ-TV Channel 3 on October 23, 1953, marking the first official telecast in the Philippines. Four men received technical training in the US with RCA's assistance: Harry "Slim" Chaney served as the spark plug for the entire operation, along with Arcadio "Cady" Carandang, Romualdo "Romy" Carballo, Jose "Joe" Navarro, and Harry "Slim" Chaney, who was in charge of setting up a TV service company.
The ABS studio was a temporary barn on Manila's Florentino Torres Street. The telecasts were clearly received using the transmitter purchased from RCA not only in Manila but also in the surrounding provinces. Most of the staff at ABS picked up TV operations on the job, with the exception of the four engineers who were sent to the US for training.
DZAQ-TV3 initially broadcast for four hours per day, from six to ten in the evening. Although ABS was able to secure fifty-two advertisers for the premiere telecast, it had been challenging to sell spots for regular programming because radio ad spots were more affordable for advertisers. TV reception was dependent on electrical power at the time, and sets cost less than a car.
At the time, most of the television programming consisted of coverage of various events, old cowboy movies imported from abroad, and films borrowed from foreign embassies. Stage plays were converted to television when the station ran out of new content to air. Father James Reuter, a Jesuit with radio and television training in the United States, produced the first play on Philippine television in 1953, less than a month after the first telecast, titled Cyrano de Bergerac. All of the performers in the live, three-hour play were students.
Since it was less expensive than producing local shows in the beginning, Philippine TV networks would purchase the rights to air mediocre American TV shows and serials. The simultaneous broadcast of programmes on radio and television often used promotional gimmicks to draw in advertisers and boost viewership. This is how many well-known radio programmes, like Tawag ng Tanghalan, Kuwentong Kutsero, and Student Canteen, got their start.
Radiowealth started producing televisions in 1955. Carlsound and Rehco, two additional local businesses, began establishing assembly lines. The high taxes that had previously been applied to television programmes that were canned were removed in 1958, making US shows less expensive than live shows. The Chronicle Broadcasting Network (CBN), founded as a radio outlet in 1956 by businessmen Eugenio and Fernando Lopez, launched as a TV network in April of the same year. The two businesses were combined under the name Bolinao Electronics Corporation, which was incidentally the previous name of ABS, in the same year that CBN acquired ABS from Judge Quirino.
The Lopez brothers nationalised control of both television channels on April 19, 1958, with the launch of DZXL-TV Channel 9.
From 2010 onwards, switch to HD
High definition television programmes started to take off in the 2010s. Be Careful With My Heart, an ABS-CBN television series, is one example. It was the first series to be shot in high definition. After that, several afternoon blocks, documentaries, and primetime shows from TV5, GMA Network, and ABS-CBN were also shot in HD. Even so, the programmes continue to be broadcast in standard definition while the government continues to develop the implementing regulations for ISDB-TV digital TV broadcasting.
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